A Wheaton kid who never left
Bill grew up on the west side of Wheaton and walked home from Emerson Grade School in the '70s. He's been remodeling kitchens in the same town since 1985.
He'll tell you he had the greatest dad on earth: mild-mannered, funny, and hard to upset. Only one thing really got to him, and Bill has built the whole business around avoiding it.
"He called it, 'The Ole Bait and Switch.' He told me it's when someone tells you to expect one thing, knowing full well you will be getting something less."
That's why every price Bill gives you is itemized on the spot, with each item priced separately and good for one year. What he tells you is what you get.
His dad had one more piece of advice that stuck. In Bill's words: "My dad told me when I was 10 to 'Keep it simple, stupid…' I live by that philosophy to this day… I remember being surprised at the time because he had never called me 'Stupid' before."